Search Engine Optimization - SEO

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 SEO is one of the best online marketing techniques to help your company boost its online presence, draw more traffic to its web, target eligible leads, and gain more conversions and revenue. That is why SEO is a critical component of a good business model. However, SEO is more than just one technique.

In other words: an SEO strategy is the method you adopt when you want to get more organic traffic.

Think about your own shopping habits. How often do you turn to Google to research a product or service? Google processes more than 40,000 search queries per second. Don't think for a moment that your customers won't go to Google to find their next product or service! 

You need to know the three main types of SEO 

•  On-page SEO: The practice of optimizing web page content for search engines and users is on-page SEO (also known as "on-site SEO"). Optimizing title tags, content, internal links and URLs are typical on-page SEO activities.
• Off-page SEO: "Off-page SEO" (also called "off-site SEO") refers to actions taken outside your own website to influence the rankings on the results pages of the search engine (SERPs).
• Local SEO: Boost the rankings of your website, increase traffic, and improve search engine awareness. Unlock your site's full marketing potential with the power of a comprehensive SEO toolset! 

• SEO brings high-quality traffic to your website. You can bet the links they click are the ones they really want to see because your customers are looking on their terms. That implies that they can stay longer around your site and have a better probability of conversion.
• SEO establishes brand awareness and trust. When your customers search Google and find your website at the top, your brand is recognized as a credible expert on the subject. And they trust your company even more when they read the helpful material on your website.
• SEO is cost-effective. It is one of the most cost-effective marketing techniques, since it targets consumers who are actively searching online for your goods and services. In comparison to outbound tactics like cold-calling, SEO's inbound nature lets companies save money.

SEO is not a one-time bargain. In order to see some lasting returns, it's an investment that needs maintenance and constant attention. In general, 6 months is a decent time period to see noteworthy SEO outcomes. You will see the biggest gains during the 6 to 12 month time period. In order to see some lasting returns, it's an investment that needs maintenance and constant attention. 

 SEO is a fundamental part of digital marketing because every year, people perform trillions of searches, often with a commercial purpose to find product and service information. Search is also the main source of brands' digital traffic and complements other forms of marketing. 

Ready to improve your SEO? Contact Us and work with IT SMDS professionals. Using honest practices that provide websites with traffic, resulting in conversions and high ROI, we work hard to remain ahead of the curve.